Indonesia Rice Mill Case Study | 8 Years with WESORT Rice Color Sorter

　　How WESORT Helped an Indonesian Rice Processor Eliminate Customer Complaints and Improve Rice Quality

　　For rice processors, product quality directly affects customer satisfaction and long-term business growth. Even small impurities such as stones, paddy grains, or discolored kernels can lead to customer complaints and reduce market competitiveness.

　　One of WESORT's long-term customers in Indonesia has experienced this transformation firsthand.

　　Customer Background

　　Company: UD Putra Noor Rice

　　Location: Gresik, Indonesia

　　Industry: Rice Processing

　　UD Putra Noor Rice has been using WESORT rice color sorting machines for more than eight years. During this period, the company has continuously improved the quality of its rice products while maintaining stable production.

　　According to the customer, the machine has become an important part of their processing line.

　　The Challenge Before Using WESORT

　　Before installing a color sorter, the company relied on conventional processing methods. Although basic cleaning equipment was available, impurities were still difficult to remove completely.

　　Customers occasionally found:

• 　　Stones
• 　　Paddy grains
• 　　Foreign materials
• 　　Other unwanted impurities

　　These quality issues resulted in repeated customer complaints and affected product reputation.

　　The company needed a more reliable solution to improve consistency without increasing labor costs.

　　The WESORT Solution

　　After introducing the WESORT Rice Color Sorter, the production process changed significantly.

　　Using high-speed optical imaging and intelligent sorting technology, the machine accurately removes defective grains and foreign materials while maintaining high processing efficiency.

　　The customer noted that after the installation, complaints related to impurities were virtually eliminated.

　　Instead of relying heavily on manual inspection, the rice mill now achieves more consistent quality with automated sorting.

　　Customer Feedback

　　Edi from UD Putra Noor Rice shared his experience:

　　"We have been using WESORT for about eight years, and honestly there isn't much to complain about. The only thing is that WESORT keeps launching newer generations, which makes us want to upgrade again."

　　He also explained the biggest improvement after adopting the equipment:

　　"Before using WESORT, customers sometimes complained about stones, paddy grains and other foreign materials in the rice. After using WESORT, those problems have been solved."

　　Regarding after-sales service, he added:

　　"The support team responds very quickly whenever we need assistance. The service has always been reliable."

　　Looking Ahead

　　As demand continues to grow, UD Putra Noor Rice is considering expanding production capacity and upgrading to the latest generation of WESORT equipment.

　　For the company, automation is no longer simply about replacing manual sorting—it has become a practical investment in product quality, customer satisfaction, and long-term business development.

　　Why Rice Processors Choose WESORT

　　Rice mills around the world choose WESORT because it helps them:

• 　　Remove stones, paddy grains, black rice, yellow rice and other defects
• 　　Improve finished rice quality and consistency
• 　　Reduce customer complaints
• 　　Lower dependence on manual sorting
• 　　Increase production efficiency
• 　　Support long-term stable operation with responsive after-sales service

　　With customers in more than 100 countries and years of experience in optical sorting technology, WESORT continues to help rice processors produce cleaner, safer, and higher-value rice.